The Story

No longer a dream but reality, Cake The Biscuit.

Established. 2015

This whole concept was always a dream for me… I began making cakes around 5 years ago, making the odd birthday cake for family members and always creating something special for my children on their birthdays. It soon became a hobby and I had started to get a few returning customers who would always come back for their celebration cakes. For the next five years my custom did nothing but grow, I was quite overwhelmed by the amount of people loving what I was doing, and leaving my door, with their cakes as very happy customers.
As well as making the growing amount of cakes, I was juggling working full time as an Emotional Literacy Support Assistant and an LSA at a local Basingstoke school, and also filling my evenings with hairdressing. Leaving me with no option but to start baking at about 9 o’clock in the evening and finish at the very early hours of the morning…. It was quite a challenge, but I couldn’t turn down doing something that I love so much. It had soon turned from a hobby to a passion, and something that I really wanted to pursue.
So I continued doing this, attending a few courses and cake shows to gain inspiration and new ideas, and before I knew it I was making extravagant wedding cakes, cupcakes by the hundreds, and thousands of personalized celebration cakes, making lots and lots of customers very happy!
It was 2017 when Cake the Biscuit really hit its high, and I just didn’t know how I was going to manage all of these different jobs, whilst trying to push this business to its absolute best…. I had every dream of having my very own cake shop one day, visions of it in my head but the realisation that it was never going to happen. Instead my house was just being gradually taken over by cake supplies, the constant smell of cake, and Saturday morning family breakfasts slowly becoming cake collection time for all of my customers.

max 2.jpg — Christmas day 2017, my husband and two children handed me a box, none the wiser I opened it completely oblivious to what I was about to see. One singular key and the paperwork ready for me to sign, to my very own little cake shop. Lots and lots of tears, hugs and smiles later, the realisation had hit me, this was really happening. So it only made sense for me to leave my school job, and take up Cake the Biscuit full time, which is exactly what I did!
Months of work, decorating, designing, and advertising, and I finally had ‘Cake the Biscuit’ a base for my business, and the place where all of my creativity can flow. April 14th 2018, the shop officially opened, flooded with all of my regular customers, by passers, and family and friends. It was a very special day, filled with lots of self pride that I have managed to get to this point. I have received hundreds of cake orders since opening, and I can only hope that this continues to grow, and allows me to continue making customers celebrations that tiny bit more personal and special. Without my growing customer base, I wouldn’t be here today doing what I love, so I have a lot of appreciation and gratitude to each and every one of you who have believed in me and continued to support me.
So all that’s left to say, is don’t give up on what you love, work to your highest level, and pursue your dreams and make them come true.
No longer a dream, but a reality, Cake the Biscuit.
All my love Max xx

”Maxine Tollett, who runs Cake the Biscuit, said she and her daughter Ashleigh were moved by the tragic news, they felt compelled to do something to help those suffering with mental health problems”

February 19th 2020

‘ With everything that has happened over the last few days, it’s put absolutely everything into perspective. The most important thing to take from it all is kindness is so important. Take time out to speak to your friends & family, check up on everyone, and spread the love, always.

I am so fortunate to be in the position I am in, and therefore it’s my turn to give back…

I am going to be making boxes of 2 ‘Be Kind’ cupcakes, for you to share with a friend/a family member/ someone who needs a chat, or someone you haven’t spoken to in a while.

I have made the decision to give 100% of the profits to both the Samaritans and a mental health charity. Boxes will be £4’

After posting this on my social media pages, the amount of orders I received was truly overwhelming. Overall I raised £153.00 for each charity, and I personally delivered the money to ensure it was received by them directly! This was one of the most rewarding things I have ever done, and even if it helped a few people to speak to someone else and better their mental state, then it was a job well done!

https://www.basingstokegazette.co.uk/news/18252853.basingstoke-mum-creates-be-kind-cupcakes-caroline-flacks-memory/

https://www.theguardian.com/uk-news/2020/feb/22/caroline-flack-final-plea-be-kind-hashtag